Elevate Retail as a Viable Career

To ensure a high quality workforce in the retail industry, the ACT-On colleges needed to attract more people to the industry. The program addressed this by promoting retail both locally and nationally as an attractive career that has high wages and requires diverse skills. Elevating retail as a viable career required the following strategies:

Recruit Students

Goal and Strategy

To attract and train a high quality workforce, the ACT-On colleges conducted on-campus outreach and built on their relationships with employers and workforce/community partners in their area to recruit students.

Key Findings

Sustainability

Use Workforce and Community Organizations

Goal and Strategy

In order to help attract, train, and place TAA eligible and other dislocated workers into retail management careers, the consortium colleges were to partner with community organizations and the public workforce systems to get students training through the RMC program.

Key Findings

Sustainability

Engage Employers through Partnerships

Goal and Strategy

The RMC program was initiated by the WAFC in 2000 and has been supported by employers from its beginning, started by the WAFC, in 2001. The ACT-On grant sought to leverage the existing employer relationships and expand the program to other employers in their regions. By strengthening ties with employers, colleges would be able to recruit working learners into their program as well as have those connections necessary for students interested in gaining employment.

Key Findings

Sustainability

Strengthen Partnerships through Industry Associations

Goal and Strategy

Two important strategies to attract people to the industry were to (1) build on the work of the Western Association of Food Chains (WAFC) to continue to strengthen employer/community college partnership, and (2) partner with Food Marketing Institute (FMI) to convene a National Summit on Retail Management Careers. By using these associations, the RMC program could be marketed much more effectively to employers and community colleges.

Key Findings

Sustainability